Defining a Successful Outcome for Your Promotional Products
You should have a simple, ideal outcome in mind before doing anything with promotional items. Concept Partners promotional business can brand anything, offer and provide almost everything you may need, so it is important to ensure that you order the right goods to produce the results you want.
Examples of Ideal Outcomes when Using Promotional Products
For example, these could be some of the results you could be aiming for when embarking on using promotional items to promote your brand, business, services or products.
- Launch a new brand.
- Launch new products.
- Increase visibility of your brand.
- Create awareness of your current products or services.
- Create a positive association with your existing brands.
- Make your product visible and at the front of consumers’ minds.
Use Promotional Products to Create Brand Awareness and Generate Leads
When you work in an industry where customers pay a high cost to change suppliers then making and completing a sale can take weeks or months. If this is your type of business, then brand awareness development and leadership should be at the forefront of your mind.
Concept Partners understand this objective and will work with you to determine the products that will be spot on for your target audience.
Generate Life-Cycle Customers with Promotional Merchandise
However, when you are in an industry where consumers order repeatedly, you need to concentrate on creating a long-term customer. In these circumstances, you can create a promotion where there is a dramatic offer in a promotional gift which encourages a potential customer to try out your product or service with a “never again” style incentive. For these promotions, pick swag products that consumers can use during their daily work and make sure, of course, that your contact details are prominent so that they can still easily reach you.
Educate Your Customers with Promotional Items
Where your preferred outcome is to create an action that will educate your customers then consider whether your product, or service, has a feature or competitive advantage customers may not really know about?
For example, Concept Partners can provide printed promotional merchandise that could include instructional information on an item your target audience could use every day. Perhaps a message on a reusable coffee cup, protective safety gear or caps.
Create a Feeling from Using Your Promotional Products
Send a message and create a feeling about you and your company every time someone views or uses one of your promotional items.
Do you want consumers to get the feeling your brand is a smart business with brilliant new ideas, maybe a creative brand, a leader in its industry, a big player, an enthusiastic smaller player or a quirky and creative company?
Talk to us, Concept Partners, we’re an experienced promotional product and trade show specialist, and we can assist you with the ideas and a plan to achieve the best outcome.
Mass Exposure with Highly Visible Promotional Items
If your business or product is relatively unknown, or just starting out, and everyone at an event is a potential client, then you could choose for mass exposure. Using highly-visible inexpensive items and handing them out to anyone that will take them may be the most suitable option.
Use Promotional Products to Target Qualified Customers with Quality Products
When you’re a known brand and already have a targeted customer group, then you would be better served to have fewer, high quality, possibly more expensive products to give out to individuals who qualify as potential customers.
Return on Investment of Promotional Products
How do you quantify the return on investment of promotional products? As a modern day marketer, you’re trained to question and measure the yield on all advertising activities.
For example, consider a car dealership or real estate agent giving away promotional key tags to potential customers. The giveaway product looks great and is functional. The promotional key tag is also likely to be retained by the recipient for at least a year.
Typically a promotional product retained over a year is seen by 2.5 additional potential customers. Therefore, the promotional key tag has now created awareness for the car dealership or real estate agent to many more potential clients. The promotional item in this instance continues to promote their brand to multiple potential customers over a long period of time.
So, when you calculate your return on investment for promotional products don’t just use the number of participants that initially received your product. Factor in another 2.5 times that number of participants for the additional audience obtained by way of the original receiver of your promotional product. Put simply, 100 key tags given away to 100 potential customers is really marketing to 350 potential customers – 100 plus 2.5 x 100 = 350.
